SEO/SEM Process
The following is a customizable SEM/SEO process that we offer to our clients.
I. SEO PLAN
In-depth Site Analysis
We start the process by analyzing each website's strengths and weaknesses: structure of development, code, and proper format. This data provides us with information to customize a SEO plan which allows a starting point for an effective internet marketing recommendation.
Current SERP Analysis Report
IMC will give a brief report on where the website's current position is within the search engines result pages (SERP's). The research for the report will be based upon our client's main product and services keyword phrases.
Site Development/Reconstruction Phase
When it is in the best interest of marketing our client's website, we will recommend a new website be made or reconstruction of the current website. We will customize site-wide marketing strategies and search engine optimization strategies based upon:
- Structure and source code development — what's "under the hood" is crucial to the SEO plan
- Website features must be built for customer/user friendliness
- Source code structure must be developed for search engine friendliness and validated according to current W3C Consortium standards
- Source code XML Sitemap for near instant indexing of every page
- Analytics Program to track website, page, and goal conversions throughout all major search engines
II. SEO PHASE
Keyword Research and Content Building
Highly involved client interaction with developing a keyword list is crucial to a well developed content building plan. The client knows their target market, product, and services best. We assist them in expanding their market base. Client input includes a list of keywords for each product or service highlighted.
- IMC conducts intensive research on client keywords and provides 2-3 keyword phrase variations
- IMC will research which phrases get most traffic
- The most relevant keyword phrase will be determined for products or services that will drive targeted traffic to website
Incorporation of Keywords & Integration of Strategies
A well-rounded SEO strategy consists of an integration of a variety of techniques which determine search engine relevancy through the algorithms. It mainly consists of a combination of keywords, content and link building.
- Strategic placement of keyword phrases within code, Meta tags, content and links; Create XML Sitemaps; Put analytics programs into place; Submit website to search engines and directories such as Dmoz and industry specific directories.
Link Building Campaign
IMC will research strategically relevant, industry specific directories and educational resources to submit links to. Keyword building strategies will be incorporated for internal and external link text. Recommendations will be made for blog posting, articles, white papers, and other relevant link marketing means.
Goals & Reports
What makes IMC different than the others? Industrial Marketing Consultants will customize reports focused goals for our clients, and then track them. Monthly SEO reports will be provided plus a follow up call to explain changes. IMC's reports will show where our efforts have been concentrated, recap site goals, and show where IMC's SEO efforts are meeting these goals.
Some statistics that are commonly reported:
- Traffic increase, Traffic turned into leads, Leads turned into sales
- for online catalogs that have an analytics program established
- Where is your traffic coming from: Search engines, directories, locations
- New visitor increase — how many new visitors are coming to your site?
- Keyword tracking — which keywords are searchers commonly using to get to you?
- Top landing pages — which pages are searchers finding first?
- SERP Placement — tracking link progression within major search engines
III. IMC SEO/SEM SERVICE OUTLINE
- Initial In-depth SEO Report
- In-depth Keyword Research
- Initial SERP Report
- SEO Services include Initial Placement and Ongoing Maintenance of:
- Title Tags
- Meta Tags
- Content and Content Tag Structure
- Image Tags
- Links
- Page and Folder Naming
- Source Code
- Navigation Structure
- Image Tags
- Submission to Top Search Engines and Directories
- Link Building Campaign & Recommendations for Page Rank Improvement
- XML Sitemap File
- Web Analytics Program Setup
- Tracking Customized Goal Conversions and Website Statistics:
- Traffic Turned into Leads
- Traffic Increase
- New Visitor Increase
- Keyword Tracking
- Placement within Search Engine Result Pages
- Top Landing Pages
- Bounce Rate...
Contact IMC today for more information.
